Posts

Customer analysis

/in /by

The Importance of Categorising Your Customers

Always Be Ready to Adapt Your Business to Change

You probably heard the phrase the customer is always right, well maybe that’s not quite right.

Perhaps it should be rephrased and what we should be thinking about here is, the RIGHT customer, is always right.

There’s a subtle difference […]

Read more

Sales Data to Drive Success

/in /by

The Shifting Landscape of Sales

The science of plate tectonics is how we explain the movement of continents. Yes, continents are moving all the time … but extremely slowly!

For instance, it is said that the North American and Eurasian tectonic plates are moving away from each other at about 2.5 centimetres per year!

Fortunately, […]

Read more

Your Business Dashboard

/in /by

What Should You Be Seeing

There was a time when cars didn’t have a fuel gauge. That meant you had to understand the size of your fuel tank, remember when you last bought fuel (and how much) and estimate the distance you’ve travelled since filling up.

None of that is particularly hard, but, depending on […]

Read more